The Social Media Conundrum
Open any paper or industry journal at the moment and you’re quite likely to find an article referring to social media; Twitter, Facebook, MySpace, LinkedIn and blogging … read more
Part Two - Search Engine Marketing: Paying to Play
Getting your business on-line is good, but as we discussed in part one of this series, it’s no guarantee that anyone will actually find or visit your … read more
Part One - Search Engine Marketing: Improving Your Website’s Ranking
Many industries have been impacted by the growing popularity of the Internet, but real estate marketing in particular has been nothing short of revolutionised over the past … read more
Organic Growth – A Property Management Case Study
It’s been six years now since Cliff Tarr made the bold decision to leave his high-powered job in Sydney as the CEO of a successful national financial … read more
The Prospects Are Good…
Every agent worth even half his salt knows the basic value of comparative sales data. Having access to good data … read more
The Two Year Hitch
There’s plenty that happens in our industry which is based on gut feel. These days I’m more interested in hard facts and serious research - if you survey … read more
Not Just a Job – The “Secret” of one Non-Selling Principal
It’s a common real estate problem - the principal of a real estate business is the best salespeople in the office and their personal performance is inextricably linked … read more
Manageable Property Management
Property management has traditionally been treated as the poor second cousin to sales in most real estate businesses. It’s been perceived by many principals as being confusing, bringing conflict and … read more
Property Works* - An on-line branding case study
This particular business (let’s call it Property Works) had been trading in an inner city suburb of a major city under the banner of a major franchise … read more
Commercially Viable Real Estate
Greg Bell is a real estate veteran with a long-standing passion for property. More than thirty years ago and fresh out of high-school, Greg knocked on the … read more
