http://www.mybusinessinrealestate.com for business people whose business just happens to be real estate Tue, 18 May 2010 22:47:45 +0000 http://backend.userland.com/rss092 en Open any paper or industry journal at the moment and you're quite likely to find an article referring to social media; Twitter, Facebook, MySpace, LinkedIn and blogging are all hot topics, just to name a few. Much of the commentary you'll read urges action, with an overriding message of "get ... http://www.mybusinessinrealestate.com/the-social-media-in-real-estate/ Getting your business on-line is good, but as we discussed in part one of this series, it's no guarantee that anyone will actually find or visit your website. The World Wide Web has become a veritable melting pot of information that continues to grow exponentially every day. To effectively target the ... http://www.mybusinessinrealestate.com/sem_optimisation/ Many industries have been impacted by the growing popularity of the Internet, but real estate marketing in particular has been nothing short of revolutionised over the past decade. The World Wide Web has come a long way since the launch of the first website back in 1990. In just 20 years, ... http://www.mybusinessinrealestate.com/search-engine-optimisation-%e2%80%93-improving-your-website%e2%80%99s-ranking/ It's been six years now since Cliff Tarr made the bold decision to leave his high-powered job in Sydney as the CEO of a successful national financial services business working alongside real estate businesses. In a move that surprised many, he headed back to his hometown of Brisbane to take ... http://www.mybusinessinrealestate.com/property-management-case-study/ Every agent worth even half his salt knows the basic value of comparative sales data. Having access to good data from a decent research provider is not a differentiator or a luxury any more for Australian real estate businesses - it's a critical part of doing business. Not only do vendors ... http://www.mybusinessinrealestate.com/the-prospects-are-good/ There's plenty that happens in our industry which is based on gut feel. These days I'm more interested in hard facts and serious research - if you survey enough people you can draw conclusions that are meaningful. Once we really know what's going on it's easier to work out why ... http://www.mybusinessinrealestate.com/the-two-year-hitch/ It's a common real estate problem - the principal of a real estate business is the best salespeople in the office and their personal performance is inextricably linked to the business' performance and profitability. Try as they might, many principals struggle unsuccessfully for years with this issue, never managing to ... http://www.mybusinessinrealestate.com/secret-to-non-selling-principal/ Property management has traditionally been treated as the poor second cousin to sales in most real estate businesses. It's been perceived by many principals as being confusing, bringing conflict and full of process; all the things which are generally far from compelling to a sales-type personality. No matter how much property ... http://www.mybusinessinrealestate.com/manageable-property-management/ This particular business (let's call it Property Works) had been trading in an inner city suburb of a major city under the banner of a major franchise group when they first enlisted Barney McGrath's help four years ago.Back then, they were getting to attend about 34-40% of all listing appraisals ... http://www.mybusinessinrealestate.com/online-branding/ Greg Bell is a real estate veteran with a long-standing passion for property. More than thirty years ago and fresh out of high-school, Greg knocked on the doors of 19 different real estate businesses before finding at the 20th one a principal who finally agreed to employ him. The rest is ... http://www.mybusinessinrealestate.com/commercial-realestate/