Archive for the ‘Business Strategy’ Category

Part Two - Search Engine Marketing: Paying to Play

Getting your business on-line is good, but as we discussed in part one of this series, it’s no guarantee that anyone will actually find or visit your website. The World Wide Web has become a veritable melting pot of information that continues …

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Part One - Search Engine Marketing: Improving Your Website’s Ranking

Many industries have been impacted by the growing popularity of the Internet, but real estate marketing in particular has been nothing short of revolutionised over the past decade.

The World Wide Web has come a long way since the launch of the first …

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Not Just a Job – The “Secret” of one Non-Selling Principal

It’s a common real estate problem - the principal of a real estate business is the best salespeople in the office and their personal performance is inextricably linked to the business’ performance and profitability. Try as they might, many principals struggle unsuccessfully for …

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Property Works* - An on-line branding case study

This particular business (let’s call it Property Works) had been trading in an inner city suburb of a major city under the banner of a major franchise group when they first enlisted Barney McGrath’s help four years ago.Back then, they were getting …

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Commercially Viable Real Estate

Greg Bell is a real estate veteran with a long-standing passion for property. More than thirty years ago and fresh out of high-school, Greg knocked on the doors of 19 different real estate businesses before finding at the 20th one a principal …

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Retention of Good Salespeople - Finders Keepers

Staff retention is a major challenge facing every real estate business. It’s a well known fact that most sales-based industries have a high staff turnover, but in the real estate industry the churn of people coming and going is particularly significant. It’s …

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Salesperson to Principal - Things to consider…

So you’re a successful salesperson; you really know your stuff when it comes to listing and selling property. You’ve been regularly making high commissions for some time and are now starting to think about the future. The next obvious step is to …

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Building an Effective Brand On-line

Over the past six years I’ve worked with all sorts of different real estate businesses and groups in creating or redesigning an effective brand. Some of my clients are already successful but want to be more so. Some are just not achieving …

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An Ownership Evolution

The Ray White Echuca success story can’t be attributed to any one individual - several people have played key roles in turning it into the biggest and most successful real estate office in the local region.

It’s a great …

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Succession Planning

Often when people contemplate business ownership in real estate, they think only of the obvious options – finding an existing business to buy, which really means buying a rent roll, or starting a business from scratch.

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