Archive for the ‘Prospecting and Marketing’ Category

Part One - Search Engine Marketing: Improving Your Website’s Ranking

Many industries have been impacted by the growing popularity of the Internet, but real estate marketing in particular has been nothing short of revolutionised over the past decade.

The World Wide Web has come a long way since the launch of the first …

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The Prospects Are Good…

Every agent worth even half his salt knows the basic value of comparative sales data. Having access to good data from a decent research provider is not a differentiator or a luxury any more for …

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Business Profile : Inner-City Demons

In November 2004, Ray White South Brisbane Principal Dean Yesberg decided the time was right to expand his successful real estate business. A long awaited opportunity had come up to take over the inner-city Ray White franchise and Dean took the unusual …

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Building an Effective Brand On-line

Over the past six years I’ve worked with all sorts of different real estate businesses and groups in creating or redesigning an effective brand. Some of my clients are already successful but want to be more so. Some are just not achieving …

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Print Advertising is Obsolete – The Case for On-Line

Simon Baker, ex-CEO and Managing Director of realestate.com.au and General Manager of Classified Ad Ventures presents the case for on-line advertising…..

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Print Advertising is Not Dead – Tom Panos Tells Us Why

Tom Panos, Group Real Estate Advertising Director of News Liited, presents the case for print advertising…..

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AREC 2009 - wrap up

One of the highlights of the Australasian Real Estate Convention (AREC) was a panel discussion by industry experts debating a range of real estate related …

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On Call

It’s amazing the way people resist change.We all do it on some level - maybe it’s a simple and relatively unimportant thing like insisting on a particular morning ritual, or maybe it’s something that limits life or career in a more significant way. Over the years …

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Belly to Belly – Building Trust

Chris Hanley owns and runs an extremely successful First National real estate office in northern New South Wales’ Byron Bay. Unlike many in the industry, his business has been thriving in recent times despite challenging market conditions.In 2008 total property transactions in his area …

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