Open any paper or industry journal at the moment and you’re quite likely to find an article referring to social media; Twitter, Facebook, MySpace, LinkedIn and blogging are all hot topics, just to name a few. Much of the commentary you’ll read …
Archive for the ‘Real Estate’ Category
Part Two - Search Engine Marketing: Paying to Play
Part One - Search Engine Marketing: Improving Your Website’s Ranking
Organic Growth – A Property Management Case Study
The Prospects Are Good…
Every agent worth even half his salt knows the basic value of comparative sales data. Having access to good data from a decent research provider is not a differentiator or a luxury any more for …
The Two Year Hitch
There’s plenty that happens in our industry which is based on gut feel. These days I’m more interested in hard facts and serious research - if you survey enough people you can draw conclusions that are meaningful. Once we really know what’s going …
Not Just a Job – The “Secret” of one Non-Selling Principal
It’s a common real estate problem - the principal of a real estate business is the best salespeople in the office and their personal performance is inextricably linked to the business’ performance and profitability. Try as they might, many principals struggle unsuccessfully for …
Manageable Property Management
Property management has traditionally been treated as the poor second cousin to sales in most real estate businesses. It’s been perceived by many principals as being confusing, bringing conflict and full of process; all the things which are generally far from compelling to a sales-type …
Commercially Viable Real Estate
